To celebrate individuality in the community, the LOVED. by Local Laundry collaboration allows its wearer to choose the colour that represents who they are best.
Its bold yet simplistic design shares the 6 colours of the rainbow separately and features the brand's iconic mountain logo.
Gather your crew, fashion a rainbow together and let the world know that they are LOVED.
As a special offering, the creative team from Pinnovate will be onsite during the August 17th launch party with colourful supplies which will allow guests to further individualize their shirts.
Crop it, paint it, stud it... This special opportunity will be a complimentary offering available for those who pre-purchase their shirt and attend the launch.